About Us
A fully joined up skill set
The Careful Content Company's clients are global asset managers based in New York, London and Frankfurt.
The company's skill set combines top-tier financial journalism experience with deep investment knowledge and a pragmatic understanding of distribution needs.
We work with investment teams to identify the product features and research ideas that really differentiate them from their competitors. Then we package that messaging in a way that will resonate with the target audience, whatever their level of financial knowledge.
Adrienne Roberts, CFA
A former Head of Product Marketing for Schroders, Adrienne has more than 20 years' experience in the global asset management industry.
She began her career as a financial journalist, spending five years with the Financial Times covering capital markets and commodities.
She spent 10 years at AllianceBernstein as an investment writer, working closely with fund managers to help shape their messaging. In 2014 she was appointed Head of Content at New York-based investment boutique MacKay Shields.
Wanting to get closer to the distribution side, in 2016 Adrienne joined
T. Rowe Price as lead product marketing manager for fixed income in EMEA. She became Head of Product Marketing for Schroders in 2021.
In 2023, Adrienne founded the Careful Content Company, where she applies her journalistic, investment, marketing and distribution knowledge to developing high-end content solutions for asset management.