About the Careful Content Company
Our clients
We are a boutique marketing consultancy specialising in product-led content marketing services for asset management.
Our clients are global asset managers in London, Frankfurt, New York and Miami. They are active in public and private markets across all mainstream asset classes. Their audiences range from intermediaries, to institutions, to ultra-high-net worth families.
We nurture long-term relationships with the teams we support and help them evolve their product messaging and materials through changing market environments.
Combining investment and distribution knowledge
We have a much heavier investment and portfolio focus than the average marketing consultancy. We speak to senior portfolio managers in their own language and use their time efficiently.
A decade of product marketing experience, working closely with sales teams across EMEA and the US, gives us a pragmatic understanding of distribution needs, enabling us to package fund managers' message in a way that will resonate with their target audience.
Adrienne Roberts, CFA
A former Head of Product Marketing for Schroders, Adrienne has more than 20 years' experience in the global asset management industry.
In 2023, Adrienne founded the Careful Content Company, where she applies her journalistic, investment, marketing and distribution knowledge to developing high-end content solutions for fund managers.
She began her career as a financial journalist, spending five years with The Financial Times covering capital markets and commodities.
She spent a decade at AllianceBernstein as an investment writer, working closely with fund managers to help shape their messaging. In 2014 she joined New York-based MacKay Shields as Head of Content.
In 2016, Adrienne took the role of Product Marketing Lead (Fixed Income) for T. Rowe Price in London. In 2021 she was appointed Head of Product Marketing at Schroders, and continues to work with the firm as a client of the Careful Content Company.