What we offer
Our approach
We work with investment teams to identify the product features, messaging and research ideas that can differentiate them from their competitors in an increasingly saturated content market. Then we package that messaging in a way that will resonate with the target audience, whatever their level of financial knowledge.
Active asset managers try to beat a benchmark. That's investment alpha. Their content should do the same thing: add something extra that's unique to them and not already available in the market. Our guiding principle is something we call Content Alpha™.
Product-led marketing content
We work with heads of marketing and investment professionals to help identify gaps in their marketing toolkits. Some need messaging support at the product development and launch phases. Some need full-spectrum campaign support, designing content plans that span every stage of the marketing funnel. Others need individual components such as thought leadership, prospecting tools or retention materials.
We work on all major asset classes, channels and content types. We like to craft clear and engaging storylines for broad audiences, but decades of industry experience give us an edge when it comes to navigating complexity.
Specialist investment writing
We work with senior investment professionals to maximise the impact of their written content, from structuring and editing to full ghost writing from scratch. Whether it's an institutional white paper, blog or enhanced client letter, we specialise in making smart people look even smarter.